4 Important SEO Principles for Business Owners

You can bet that your competitors are using SEO to promote their businesses. It’s an effective strategy that you should consider as well.

If you’re a business owner, SEO is probably not the first thing you think about when it comes to your company’s website. But if you don’t have an SEO strategy in place, you’re missing out on a huge opportunity to drive traffic and sales with the help of the Leading SEO Agency – Abstract Digital.

In fact, according to a study by Moz, more than half of all Google searches are related to local businesses — meaning that potential customers are looking for products and services in their specific area. If your business isn’t ranking high enough on search engines like Google and Bing, this could mean lost revenue for your company.

Search engine optimization (SEO) is the process of increasing the amount of traffic to your website by improving search engine rankings. SEO is a long-term strategy that produces results over time, but it can be very effective with the right strategies and tactics.

SEO is a complex field, with many factors that affect rankings and traffic. Here are 4 important SEO principles for business owners:

1. SEO basics for business owners

The fundamentals of SEO are pretty simple: You want people to be able to find your website when they search for something related to your product or service. And if those people don’t find what they’re looking for on your website, they’ll go elsewhere (and probably never come back).

2. Keyword research

You don’t want to rank for keywords that aren’t relevant to your business or website content. When you’re doing keyword research, look for ones that are highly searched for without being overly competitive — and make sure you’re using those keywords throughout your content so that Google can find them easily when crawling your site.

3. Build a solid foundation

The first step in optimizing your website for search engines is to make sure it has a strong foundation. This includes things like making sure your site is mobile friendly, making its pages easy to navigate, and making sure that you’re writing content that’s relevant to your target audience. There are many tools available online that can help you with this step — check out Screaming Frog or Google Search Console for example — but it’s also important to use tools like Google Analytics and Hotjar to measure how visitors are interacting with your site after you’ve made changes.

4. Focus on creating great content

Google wants users to find useful information on a page before they click away, so if you want to rank high in search results, focus on creating useful content that answers questions important to your target audience.

Optimize for mobile users and social media sharing. When people search online, most do so from their smartphones — which means their first impression of your business will be based on how well your site looks on a small screen with limited space for text or images and no room for banners or links.