SEO 5 things you should know before selling your product on Google Shopping VictorJune 16, 202202.3K views Selling on Google Shopping is a great way to grow your business, but with the recent changes in the search algorithm, it’s even more important than ever to ensure that you’re optimizing for shopping results. Google Shopping is a great way to sell your product. It’s easy, but it’s also important to know the ins and outs of the program before you dive in. Here are five things you should know more about google shopping before selling your product: Table of Contents Toggle 1. It’s open to anyone2. You can set your own pricing3. It helps you track user behavior4. You can sell locally5. The listings are automatically updated by Google 1. It’s open to anyone You can sell your product on Google Shopping regardless of whether you have an existing website or not. You just need a valid business address and a credit card to get started. It helps you track user behavior The data you collect from selling on Google Shopping can be used to make smarter decisions about your marketing strategy. For example, if it turns out that most users are clicking on your product when they search for “red shoes” but not when they search for “blue shoes,” then you might want to rethink your marketing plan’s focus on blue shoes and instead prioritize red ones. You can sell locally Google Shopping lets you specify which cities are eligible for delivery, so if you’re only looking to sell in New York City, then it will only be visible there! The listings are automatically updated by Google. 2. You can set your own pricing One of the great things about selling on Google Shopping is that you can set your own pricing. This means you don’t have to worry about competing with other sellers and you can set a price that works for your business. Google Shopping lets you set your own prices, which means that you can make more money by selling at higher prices (and potentially losing customers who aren’t willing to pay that much) or lower prices (and attracting customers who are looking for a deal). 3. It helps you track user behavior Google Shopping lets you track how many people view each listing and how many people click through each time—even if they don’t buy anything! This is valuable information because it tells you what kinds of listings get the most attention (and maybe need some improvement), what kinds of listings don’t get much attention at all (and maybe need some improvement), and where people are clicking most often on each listing (which could be used as inspiration for future improvements). 4. You can sell locally If you have a brick-and-mortar store, Google Shopping allows you to show off the products you sell in person. This means people searching from their phones or desktop computers can still find what they need when they visit your store. Google Shopping allows you to target local audiences by setting location-based search terms (e.g., “pizza” in San Francisco). This makes it easier for users to find relevant products in their area, making it more likely they’ll make a purchase. Additionally, Google will show those results first when people search for that product on its search engine — which means more exposure for your products! 5. The listings are automatically updated by Google This means that when your inventory changes (if someone buys an item), it will automatically update their listing for other shoppers so they don’t have to wait for an email saying that the item is now out of stock or unavailable anymore! Once you’ve submitted your product information, Google will take care of everything else! All new items will be included in the feed automatically without any additional effort on your part.