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7 Tips for Getting Better Results from Your SEO

by Victor

SEO is a complicated process that involves more than just writing great content. You need to have an understanding of what your audience is searching for, how they interact with it, and how you can get them to engage with your site.

Here are 7 tips that can help you get better SEO leeds from your SEO.

1. Create Content That Is Relevant to Your Audience

This is the most obvious tip, and yet many companies still don’t do it. It’s not enough to write about things like “SEO” or “social media marketing;” your content needs to be relevant to your audience. If someone searches for “best Austin SEO company in USA” they probably don’t want to read a blog post about why SEO is important in 2017. Find out what topics they care about and put together content that answers those questions in an interesting way.

2. Use keywords in your content

The first step to getting good results from your SEO is to make sure that people can find your content. This means using keywords that people are likely to search for when they’re looking for information on certain topics. When people land on a page that matches their interests, they’ll be more likely to stay on that site rather than leave immediately because they don’t find what they’re looking for.

3. Keep up with the latest trends

If there’s a new feature or trend in the world of SEO, you need to know about it. Even if you don’t use these techniques right away, having an idea of what’s going on will help you stay ahead of the competition. Stay focused on building a strong foundation of trust with your audience so they’ll be more likely to engage with you when you do share something that’s not as relevant or interesting as it could be — and then stick around for future content (and vice versa).

4. Make sure your site is mobile-friendly

Mobile usage is growing fast and if your site isn’t mobile-friendly, Google may penalize you in search results. That means fewer visitors and more frustrated customers who can’t use your site.

Create quality content that answers customers’ questions, solves their problems and builds trust with them over time. This helps you rank higher in search results, which means more people will find you when they search for keywords related to what you do (or want to do).

5. Understand the basics of SEO

If you’re new to SEO, I recommend reading Search Engine Optimization for Dummies by Peter Kent. It’s an easy-to-read book that explains the basics of SEO in plain English. If you want to dig deeper into specific topics like link building and keyword research, I also recommend reading The Beginner’s Guide to Search Engine Optimization by Aaron Wall (the founder of SEO Book) and Stephan Spencer (the founder of WordStream).

Don’t try to game the system by creating pages and links that have nothing to do with your business or website, just because they might rank better for some keywords or phrases than others.

6. Optimize Your Content

The first step in getting better results from your SEO efforts is to optimize your content. That means making sure that it’s written well and contains relevant keywords that people use when searching for the type of information you provide.

7. Use social media

Social media has become an important part of marketing — especially for small businesses. If you don’t already have an online presence on social media sites like Facebook, Twitter, LinkedIn and Google+, now is the time to start one up! Not only will this help increase traffic to your website, but it will also give potential customers more opportunities to interact with your brand and see what kind of business you’re running before they decide whether or not they want to do business with you (or not).

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