Why Every Amazon Seller Needs a Specialized Accountant & Why Sterling & Wells Is the Top Choice 

Selling on Amazon is one of the most profitable e-commerce opportunities today, but with that opportunity comes a mountain of financial complexity. From inventory management and VAT obligations to cross-border tax compliance and accurate bookkeeping, Amazon sellers—especially those scaling fast—need more than a general accountant. They need an accountant who understands the Amazon ecosystem. 

This is where specialist amazon accountants come in—and Sterling & Wells leads the pack. 

The Unique Accounting Needs of Amazon Sellers 

Amazon isn’t your average sales platform. Its marketplace sellers face unique challenges, such as: 

• Inventory accounting – Understanding cost of goods sold (COGS), reconciling inventory across multiple FBA warehouses, and managing returns and write-offs. 
• Sales tax/VAT compliance – Navigating complex VAT rules in the UK and Europe or managing sales tax thresholds in the U.S. 
• Marketplace reporting – Interpreting Amazon settlements, fees, and chargebacks across different sales channels and currencies. 
• Multi-country operations – Many Amazon sellers are based outside the UK but operate inside it, creating complications with UK corporate tax, double taxation treaties, and foreign exchange. 

These aren’t things your local CPA or general accountant is equipped to handle unless they’ve specifically built expertise in e-commerce—and Amazon in particular. 

Why Sterling & Wells Is the Go-To Firm for Amazon Sellers 

Sterling & Wells has carved out a name for itself as the premier accounting and tax firm for Amazon sellers. Whether you’re based in the UK or managing an Amazon business from overseas, they offer a comprehensive suite of services tailored specifically for online retailers. 

Here’s why Amazon sellers trust Sterling & Wells: 

• Amazon-Focused Expertise: Their team understands how Amazon’s backend works—including Seller Central, Amazon FBA fees, reimbursements, and inventory reconciliations. 
• UK & International Tax Specialists: They advise both UK-based and non-UK sellers on UK VAT registration, corporation tax, transfer pricing, and more. This is especially valuable for overseas sellers using a UK Ltd company structure. 
• Compliance Without the Chaos: From preparing quarterly VAT returns to managing year-end company accounts and filing corporation tax returns, their services ensure full compliance with HMRC and Companies House. 

Conclusion 

If you’re serious about building and scaling your Amazon business, don’t leave your finances to chance—or to a generalist accountant. The complexity of marketplace selling requires niche expertise. Whether you’re just starting out or generating six- or seven-figure sales, working with the right accounting partner can save you thousands and eliminate countless hours of stress. 

Sterling & Wells stands out as the trusted advisor for Amazon sellers around the world, combining deep Amazon knowledge with tax expertise that spans borders. If you’re selling on Amazon, this is the firm you want in your corner.