A Comprehensive Guide on Picking the Ideal Color Themes for Mobile Apps

Which color—violet, green, blue, or red—would you like for your mobile application? It feels like a really childish question. But it isn’t. The design of your mobile app is the most important factor after functionality, and high-quality designs are centered on mobile app color themes.  

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In order to get the answers to queries like “How to pick Mobile App Color Schemes?” as an entrepreneur, you will need to do extensive study. This is the reason:

Users Are Attracted to Certain Colors Create Positive Brand Perceptions

These days, mobile applications are trying to provide a unique user experience, but this is impossible without using the appropriate color scheme. Finding the proper colors is the first step in creating an app’s ideal color scheme that draws users in.

Choosing the Correct Colors for Your Mobile App Is the First Step.

There are a lot of applications with a lot of colors if you look at and evaluate them on the App Store and Play Store. Look at this:

Generally, the kind of application you are creating will determine the colors you choose. Let’s examine how to properly assess your colors for a better understanding:

1. Determine the Emotions of Your Target Customers  

The emotions of the user and the colors of the app go hand in hand.

Some of the colors are universally significant, while others are seen differently. Therefore, in order to properly concentrate on the emotions of your target audience, you need examine the diverse meanings of different colors before choosing a certain shade for your mobile app. For instance,

The color red conveys vigor, enthusiasm, and stimulation.
The color yellow is associated with happiness and hope.
Orange is a color associated with energy and zeal.  

Once again, blue is a distinctive shade associated with reliability and excellence.
Green is more closely related to peace, the environment, and money and riches.

This infographic, which we discovered on Huffpost, uses the logos of well-known companies as examples to effectively illustrate the emotions that certain colors evoke. Choosing the proper hue is crucial for determining how your brand is seen, since psychologists have studied how people are impacted by colors and discovered a strong correlation between colors and emotions.

For instance, red is used in the logos of numerous food businesses, like Grubhub, KFC, McDonald’s, Pizza Hut, and many more, to pique consumers’ appetites. In order to enhance the sense of refinement, luxury companies such as Chanel, Prada, Michael Kors, and others often use white, black, gold, and silver in their logos.

Let this graph serve as a reference while you’re picking the colors for your mobile application. What four emotions do you want people to experience when they think about your app or brand? Using a pen and paper, list all of these items and determine their positions on the color graph.

Remember, however, that this is just one of many factors to take into account when choosing an app’s color.

2. Pay Attention to the Category of Your App

Yes, the category of your app greatly influences the color scheme you choose. Red is your favorite color, for instance, if you want to create an app for the Food & Drink category. Why?

because research has shown that our reality is influenced by our prior experiences and views. We will always associate the color blue with relaxation if we have ever experienced a peaceful and soothing experience just by gazing at the sea, which is blue in hue. The same is true if we have consumed a lot of food from red-colored brands like these.

After a while, we could have established a connection between the color red and emotions of hunger. It’s clear that science is still learning about color, yet this simple foundation may perform wonders when designing the color palette for your application.

Social media and the color blue are two more examples. Different hues of blue are used in the apps of Twitter, Facebook, Linkedin, Skype, WordPress, Pandora, and Vimeo, among other well-known social media networking sites.

Is this a coincidence or a well-thought-out marketing tactic? Well, it’s a heritage, among other things. These firms are taking advantage of the fact that many associate social media with the color blue.

Furthermore, blue contrasts well with text since it is simple to see and doesn’t fill the screen. On a light backdrop, for example, a yellow would be too light to even be seen, while a purple would be too close to the content’s hue to be significant.

To make a choice, you must do your homework on each of these topics beforehand. Ask yourself the following three questions before deciding on the color of your app:

Which colors are used by the majority of apps in your app’s category?

Which hue would make people think poorly of your solution?  

When consumers consider the issue your app is trying to solve, what colors spring to mind? 

You will know right away what colors you should use for your mobile app after you receive the answers to these questions.

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3. Select the Application Icon’s Color  

Your target consumers’ first impression of your program when they see it on the App Store or Play Store is its icon, which has a significant impact on their decision to download it or not.

The colors of the application’s symbol should succinctly and clearly convey its usefulness. From now on, the color scheme you choose for your application icon will define the whole mobile application. Discover which colors complement the application icon design and best represent your brand’s philosophy. Here are some facts that we have noted to assist you:

Faces Are Frequently Used in App Icons in Games

Characters abound in the Games category, which includes titles like Angry Birds and Clash of Clans. According to study, faces appear in the icons of 38% of the most popular gaming apps. Some of these faces are human, while others are animal or cartoon. Another explanation for this is because games must depict human emotions in their app icons, which is why the majority of mobile applications have colorful faces or cartoons in their icons:

The Color of Choice for App Icons Is Blue

Thousands of logos use blue, a hue that is universally accepted. According to a study, blue continues to be the most popular hue for mobile application icons, accounting for 23% of the top apps in the app store. White and red follow with 13% apiece.

Your application’s appearance will be enhanced by appropriate symmetry in the color scheme and icon design. To avoid visually unattractive artwork with a lot of different colors, use the colors of the icons as the basis color for the whole program.

The moment has come to create a mobile app color scheme that will make your app seem appealing now that you know what color to utilize. It goes without saying that a fantastic app is a harmonious combination of different colors that work well together, and you may achieve this by employing mobile app color themes. Let’s examine your ability to create the one:

Linking the Dots: How Can I Create the Ideal Color Schemes for Mobile Apps?
Finding the ideal mobile app color theme based on the information acquired is the next step once you have a basic grasp of your business, the category of your app, and your users’ preferences.

One of the most flexible elements of mobile application design is color themes, and app designers should follow the best practices for selecting one in order to create successful applications that provide visually appealing experiences.

Users choose simple color schemes that rely on a small number of hues, according to a University of Toronto research. Although you would think that adding a lot of colors to your mobile app will make it appear more appealing, this is not a recommended technique. It is advisable to choose a main hue and a few complementary colors that complement it and align with the aesthetic you want your app to achieve.

The color wheel is a good place to start when looking for the same thing:

You may create color themes for your mobile application using the color wheel above. Enhancing the user experience may be achieved by using a subtle color scheme. A simple but attractive color scheme helps your text seem more readable and isn’t visually overwhelming. Additionally, using too many colors in too many locations might detract from the overall appearance and feel of your program.

According to the same University of Toronto research, many consumers and companies like straightforward color schemes that only use two or three hues. Using established color scheme guidelines, you may develop a color scheme as follows:

One-color

Since each color in a monochromatic scheme is derived from a comparable base color, monochromatic color schemes are the simplest to create. The software has a soothing effect since monochromatic colors blend nicely together. The color design of this mobile app is really easy on the eyes, particularly when it comes to blue or green hues.

One of the greatest color schemes for mobile apps is this one as it highlights your content rather than drawing attention to itself.  

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Comparable

Related colors that complement one another are used to create analogous color schemes; one color serves as the primary color and additional colors are used to enhance the scheme. Although this approach is often easy to implement, the problem is deciding the color vibrancy to utilize.

The color design of this smartphone app promotes relaxation and calmness among users.

Complimentary

On the color wheel, complementary colors are opposite one another. They are used to draw the user’s attention and provide a striking contrast.

Picking a dominating color and using its opposite color to make them complement each other is essential when designing a complimentary color scheme for your mobile application. For example, a hint of red will stand out when the human eye is presented with a product or software that is dominated by green hues. However, you must employ complimentary colors carefully since they may sometimes overshadow your material.

Custom Color Themes for Mobile Apps  

Creating your own color scheme isn’t as hard as many people believe. One of the easiest mobile color themes to use—and one of the most eye-catching combinations—is to combine a dark hue with a neutral mobile app color scheme. The Dropbox’s color palette is similar to that of white canvas with hints of gray and blue.

Color Scheme for Compounds

It combines basic colors with a few complimentary hues, often known as a split-complementary scheme. Although it lacks a good visual view, it is equivalent to complimentary hues.  

When you’ve decided on the ideal color palette for your application, it’s time to begin incorporating those hues into the user interface. Ultimately, creating a mobile application with a user-friendly design that is perfectly navigable is just as important as choosing the right colors. Therefore, to ensure the success of your app, make sure everything is in alignment.  

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Concluding the Matter  

You must now understand the significance of colors in your program and how they might affect its visibility in app stores. Your application may differentiate itself from those of your competitors with the right color palette.