ASO for winter holidays

ASO FOR WINTER HOLIDAYS

Winter holidays are crucial for App Store Optimization (ASO). After significant sale events like Black Friday and Cyber Monday, people prepare for Christmas, and we must be ready, too.

Thanksgiving, Memorial Day, and Christmas are popular holidays in the US, often reflecting global trends. But we also focus on other winter holidays:

• Christmas
• New Year
• Chinese New Year
• Valentine’s Day

We will start preparing before December 25. Why? Because during holidays, people are more inclined to spend money on apps, whether for gifting or personal enjoyment.

APP CATEGORIES AND WINTER SEASON

Winter holidays are celebrated globally, but their importance varies. Christmas and New Year are significant in many countries, while Chinese New Year is celebrated worldwide due to globalization. Valentine’s Day is known for its romantic atmosphere.

Our ASO efforts aim to update apps and games to match the holiday spirit.

How do different holidays affect app categories?

Christmas and New Year: Games, Lifestyle, Entertainment, and Education apps are more sought after. People look for gifts or engage in games and educational activities as part of New Year’s resolutions.

Chinese New Year: This holiday impacts the Games category the most, known for its colorful traditions and festivals.

Valentine’s Day: Lifestyle, Games, and Entertainment apps, especially dating apps, surge in installs.

SEASONAL OPTIMIZATION ELEMENTS

We prepare in advance with these elements:

• Icons
• Screenshots
• Videos
• Special pages (CPP on App Store, CSL on Google Play)
• Promotion channels (Apple Search Ads, Google Ads, social media)

Christmas and New Year:

Bright colors like red, gold, green, and blue dominate. Festive elements like snow, decorations, Santa, and New Year symbols like champagne and fireworks are used. Custom Store Listing and Custom Product Pages help target specific regions or audiences.

Chinese New Year:

Vibrant red and gold colors, fireworks, dragons, paper lanterns, and traditional symbols are used.

Valentine’s Day:

Pink hearts, Cupids, and romantic icons are critical. Unique banners and push notifications create a festive atmosphere.

PROMOTING APPS DURING HOLIDAYS

Seasonal campaigns include:

• Seasonal keywords.
• Tracking keyword performance.
• Adjusting advertising budgets.
• Targeting new and returning users.

IN-APP PURCHASES AND EVENTS

Special offers and in-app events tailored to the holidays can boost monetization. Promotional text fields in iOS apps can be optimized for quick, effective seasonal changes.

BASIC RULES FOR HOLIDAY ASO:

• Plan and start early.
• Prioritize holidays for optimization.
• Optimize effectively without overdoing it.
• Enjoy the holidays too!

Remember, during winter, ASO is about connecting with users and celebrating together.