FAQs: The Do’s And Don’ts When Creating An FAQ Page For Your Website

Having a dedicated page on your website where you address frequently asked questions and provide clear and concise answers can provide a multitude of benefits – not to mention help bolster your SEO. However, there is a right and a wrong way to go about it.

With that in mind, let’s look at some dos and don’ts when creating an FAQ page for your website…

The Don’ts of FAQ pages

• Don’t include too many questions: yes, creating a comprehensive FAQ that addresses many issues is great in theory, however, if you add too many questions it can become cluttered and a bit of a slog to trawl through. Keep it simple and address only the most important FAQs.

• Don’t publish and forget: your FAQ section should be frequently updated as your business and your customers evolve. Always edit and refine your FAQ, improving answers with greater concision and asking more important questions.

•  Don’t keep your FAQ isolated: you should add plenty of internal links going to and from your FAQ page. Whether it’s linking from blog posts or certain product / service pages, creating synergy with internal linking will increase visibility (and help you get the most out of the page).

The Dos of FAQ pages

• Do make it easy to find: the whole point of an FAQ page is convenience; creating the path of least resistance for your website visitors who need some extra information. Make the FAQ visible and easy to find in your navigation bar. You should also create lots of internal links where necessary as well.

• Do add questions in a collapsible menu: if you add dozens of FAQs in one long block of text, it will be a nightmare navigating them and finding the information as quickly as possible. Instead, add a collapsible menu so your users can quickly identify the question they need answering and they can simply click and reveal the answer. Easy.

• Do your research: make sure the questions you address really are their most frequently asked questions. Understand your audience and anticipate their needs. An online marketing agency can help you with market, audience, and keyword research for the best results.

• Do include image and video where possible: if a branded infographic can add value to your FAQ and help your users process and digest something, do it. The more value you can offer in this regard the better – and indeed the more likely your FAQ page will be to rank.

• Do link to other resources: where applicable, it’s worth linking to external sources – especially when it adds value and you are liking to reputable, non-competitor websites.

• Do provide clear and concise answers: answer each question in as much or as little as is possible. No more no less! It’s easy to try and keep things too concise, while similarly going overboard. Just get straight down to brass tacks and answer the question in as much depth as is necessary.

Conclusion: DO create an FAQ page

If you haven’t yet added an FAQ page, get on it. They can take the strain off your customer service department by addressing quick & easy questions; bolster your online awareness by strengthening your SEO; and provide a superior on-page experience.

Do it!