Home » Google’s Mobile-Friendly Test: Is Your Website Doomed to the Bottom of Search Results?

Google’s Mobile-Friendly Test: Is Your Website Doomed to the Bottom of Search Results?

by Victor

Websites are the virtual face of businesses around the world. They need to be up-to-date and visible in search engine results to remain competitive. The mobile version of a business website is particularly important, as most internet users are now on mobile devices. The Google Mobile Friendly Test is one way to assess how well a website performs across mobile devices. In this article, we’ll look at what the Google Mobile Friendly Test is, and what it means for businesses with a presence on the web. We’ll detail how to go about running the test, and what actions business owners can take if their website fails.

What is the Google Mobile Friendly Test?

The Google Mobile Friendly Test is an online analysis tool that measures the performance of a website across mobile devices. When run, it assesses a website’s responsiveness, mobile optimization, loading speed, and overall usefulness on mobile devices. In addition to this, the test also measures the site’s compatibility with touch and swipe devices.

The mobile friendly test is part of Google’s wider effort to promote mobile-friendly websites. Mobile optimization is essential for any website; failing to optimize a website for mobile devices could result in lower rankings in Google’s search results and reduced visibility for a business’s online presence.

What Does the Test Measure?

The Google Mobile Friendly Test provides a comprehensive set of metrics on how well a website works across mobile devices. The test measures a website’s responsiveness, its compatibility with touch and swipe devices, its loading speed, and its overall usability on mobile phones.

In addition to this, the test will also provide an easy-to-understand score, which can be used to gauge the website’s overall performance and usability on mobile devices. A website’s score can range from zero to five, with five being a perfect score.

What Can Businesses Do If They Fail the Test?

If a website fails the Google Mobile Friendly Test, it’s important to take steps to improve the website’s performance and usability on mobile devices. Depending on the website’s score, the improvements that are required may vary.

If the score is low, it may be necessary to re-design the website to make it more responsive and better suited to mobile devices. Some common changes that could be made include removing pop-ups, reducing the number of images or content on a page, improving page loading times, and streamlining navigation.

In addition to this, it’s also important to follow Google’s guidelines for mobile-friendly websites. This includes ensuring that text is resizable, and that all images and videos are optimized for mobile devices. It’s also important to keep the website up-to-date with changes to mobile web technologies.

Case Studies

Many businesses have been able to improve their mobile performance and rankings in Google’s search results after running the Google Mobile Friendly Test. For instance, Amazon Prime Video, which was failing the test, was able to achieve an overall score of five and top search result rankings on Google.

Another example is Staples, whose website was also failing the test. After running the test, Staples was able to make improvements to the website and achieve a Google score of four. This resulted in improved performance across mobile devices and higher rankings in search results.

Why Is Mobile Optimization Important?

Mobile optimization is essential for businesses in today’s digital landscape. Many internet users now browse the web on mobile devices, and if a website is not optimized for mobile devices, it may struggle to be visible in search results. This is especially true for Google, which continues to prioritize mobile-friendly websites when it comes to search engine rankings.

The statistics are also clear: according to a survey by Deloitte, 74% of US adults now own a smartphone, and 81% of them use their device to search for product information, as well as access business websites. This data highlights the importance of having an optimized website that works across mobile devices if businesses want to be competitive.


The Google Mobile Friendly Test is a valuable tool for businesses with a presence on the web. By assessing a website’s mobile-friendliness and providing a score, it allows business owners to identify any areas that need improvement. This can range from re-designing the website to improve its responsiveness to optimizing images and videos for mobile devices. Following Google’s guidelines for mobile-friendly websites can also help to improve a website’s performance.

By running the Google Mobile Friendly Test and taking steps to improve their website, businesses can increase their visibility in search engine results and reach a wider audience. What changes will you make to your website to make it more mobile-friendly?

Frequently Asked Questions

What is Google’s Mobile-Friendly Test?

Google’s Mobile-Friendly Test is a free tool that determines how well a website is optimized for mobile devices. It evaluates the page based on Google’s criteria for mobile-friendly design, and gives recommendations on how to improve the user experience.

What happens if my website fails the Mobile-Friendly Test?

If your website fails the Mobile-Friendly Test, it could have a negative impact on your website’s ranking in Google’s search engine results. According to a study by Stone Temple Consulting, pages that are not mobile-friendly can rank up to 32.5% lower than those that are optimized for mobile devices.

How do I make my website mobile-friendly?

There are several steps you can take to make your website mobile-friendly. These include making sure your website is optimized for all screen sizes, using a responsive design, and minimizing or eliminating the use of Flash and other plugins that may not be supported on mobile devices.

How often should I test my website?

It is recommended that you test your website’s mobile-friendliness at least once a month. This will ensure your website is up to date with the latest mobile standards and technologies.

What are the benefits of having a mobile-friendly website?

Having a mobile-friendly website can have several benefits for your business. It can increase traffic to your site, improve user experience, and boost your search engine ranking. According to Google, mobile-friendly sites are twice as likely to appear in search results.

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