Guest blogging is among one of the most effective link-building strategies, and yet, despite its immense potential, it still gets a bad rap from confident marketers. But why is that? It is mainly because there is a right and a wrong way to do it. Unfortunately, many would-be marketers try to cut corners by offering tens of thousands of poor-quality backlinks for a price that is almost certainly too good to be true. However, guest blogging can be transformative for your business when executed well.
In this article, we will talk about how you can build high-quality backlinks via guest blogging and whether or not it is worth the investment. Let’s get stuck in…
OK, how does one build high-quality backlinks using the guest blogging approach?
- Identify a reputable, industry-relevant blog website.
- Reach out to them and express your interest in featuring on their blog with some of your industry-expert content.
- Brainstorm article ideas and offer suggestions (they may give you free rein to write about what you want or have specific subject requests).
- Once settled, develop a high-quality blog post and submit it for their approval.
- Finalize the transaction.
A critical aspect of this process is finding and identifying high-DR blog sites, like the ones revealed in our research. This essentially measures the ‘link popularity’ and will notify Google that the quality of the link is superior.
Here’s the thing: You can only secure the highest DR rating blogs if you are a thought leader in your industry and can deliver exceptionally high value, just like the strategies we’ve outlined in link building sites revealed. Assuming you can do this, a link from a high-DR blog site can carry much weight.
The key is to find a healthy balance. Yes, your focus should be on posting on high-DR websites. However, it’s good to guest post on some websites with a lower DR as well. Mainly if you are consistent in the quality of content you deliver, many of these lower DR websites will grow in popularity over time. Thus the value of the link will significantly increase. Think of it like an investment in the future.
Of course, you might worry that you will soon start to run out of high-DR websites that are relevant to your niche. The good news is that just as it’s essential to post on highly relevant blog sites with a high DR, you should also look to guest post on other, less relevant blog sites with industry overlap.
So, for example, a Dallas SEO company would focus primarily on digital marketing blogs. However, they can also benefit from posting on other blog sites, such as:
- Technology blogs.
- Digital nomad blogs.
- Entrepreneurial blogs.
- Business tips blogs.
- Web design blogs.
- App development blogs.
Don’t be fooled into believing there is such a thing as cutting corners in SEO and link building. If someone offers you tens of thousands of links at an impossibly low price, they’re likely poor-quality links with low-value AI-generated content, and you will invariably get penalized for it.
If you want to do it, do it the right way. Yes, it takes much longer, and you do need to invest time and money into developing high-quality blog content. However, these links will ultimately be much, much more robust.
Not only that, but by posting exceptional content on a wide variety of industry-relevant blogs (and blogs with industry overlap), you’ll spread your brand awareness significantly and boost your overall reach.
If you feel overwhelmed by it all and don’t think you have the time to track down these relevant blog sites – or indeed develop high-quality content to share – we strongly recommend hiring a reputable digital marketing agency with experience in guest blogging. They will likely already have a robust infrastructure in place for you to leverage.