How to pick the right surf shop for you

Surfing is not just a sport – it’s a lifestyle. Whether you’re a seasoned surfer or a newbie in the water, the right surf shop can make all the difference. How to pick the right surf shop for you

The right surf shop isn’t just about buying gear – it’s about joining a community that gets the ocean and can help you on your surfing journey. This will take you through the things to consider when choosing a surf shop such as Get On The Water.

1. Location and convenience

Location is one of the top things to consider when choosing a surf shop. You’ll want to find a shop near your favourite surf spot or home so you can get to gear easily, especially when you need to get in the water fast.

• Proximity to beaches: A surf shop near popular beaches will carry beach specific gear. These shops will have the latest surfing trends and staff who are familiar with the local surf, tides and weather.
• Online presence: While proximity to your beach may be ideal, don’t discount shops that operate online. Many of these shops offer competitive prices and a wide range of surf gear that can be shipped to your door, which is handy if you live in a non surfy area.How to pick the right surf shop for you

2. Range of products and gear

A good surf shop will carry a range of products for surfers of all levels from beginner to pro. Here’s what to look for in terms of stock:How to pick the right surf shop for you

• Surfboards: The surfboard selection is key. Some shops specialise in certain types of boards, shortboards, longboards or hybrid boards. Depending on your surfing style you’ll want to find a shop that stocks boards for your level, whether you’re looking for a performance shortboard or a beginner foamie. It’s also handy if the shop does custom boards for surfers looking for something more bespoke.
• Wetsuits and surf apparel: Depending on where you live, water temperature and personal preference wetsuits are another essential piece of gear. A good surf shop should stock wetsuits for different seasons and climates, from thick cold water suits to lightweight spring suits. Quality surf shops will also carry UV protective surf apparel, rash guards, board shorts and surf leggings.
• Accessories: Don’t forget accessories like leashes, wax, fins, surf bags and traction pads. If you’re serious about improving your surfing having access to a range of fins can make a big difference to your board’s performance. Surf wax and traction pads help improve grip on your board so make sure the shop stocks high quality, reputable brands.
• Eco friendly gear: More surf shops are going green. If you’re eco conscious look for shops that offer eco friendly surfboards, wetsuits made from sustainable materials (like Yulex) and biodegradable surf wax.

3. Knowledge and expertise of staff

The staff in a surf shop can make or break your shopping experience. Experienced surfers working in the shop can offer valuable advice to help you choose the right gear for your level and the conditions you surf in.

• Local knowledge: The best surf shop staff are not just salespeople but surfers themselves with a deep understanding of local surf conditions. They should be able to tell you the best surf spots in the area, explain the local tide patterns and help you choose gear for the specific waves in your area.
• Surfboard advice: When choosing a surfboard knowledgeable staff can offer advice on which board size, shape and volume will suit your surfing style, body type and skill level. Shops that offer the chance to talk to local shapers or board designers are gold.
• Lessons and coaching: Many high quality surf shops also offer surf lessons, clinics or partnerships with local surf schools. If you’re a beginner choosing a shop that offers surf lessons will help you improve your skills. Even seasoned surfers can benefit from coaching sessions to refine their techniques.

4. Surf rentals and try before you buy

If you’re new to surfing or unsure which board is for you the ability to rent before you buy is a game changer. Many surf shops offer rental programs so you can try different surfboards and wetsuits before you commit to buying.

• Demo programs: Some shops even run demo days where you can try out different boards in the water. This is a great option if you’re torn between different models or brands as you get to feel the board in real conditions.
• Flexibility: Having access to a rental program is especially handy for travelers who don’t want to lug their gear from place to place. Make sure the shop has high quality rental gear as using well maintained boards and wetsuits will make your surfing experience so much more enjoyable.

5. Reputation and community involvement

A surf shop with a good reputation will offer better service and product. To check a surf shop’s reputation:

• Online reviews: Check out reviews on Google, Yelp or surfing specific forums to get an idea of what to expect from the shop. Look for consistent positive reviews about the shop’s customer service, product and staff knowledge.
• Word of mouth: Local surfers are often the best source of recommendations. Ask fellow surfers or instructors which shop they trust and why.
• Community involvement: The best surf shops are deeply involved in their local surfing communities. Look for shops that sponsor local surf contests, host beach cleanups or run workshops and events for surfers. These shops tend to be more committed to their customers and often create a sense of belonging within the local surfing community.

6. Customer service and post sales support

Surf gear is expensive and you want to choose a surf shop that stands behind their products. Great customer service goes beyond the sale; it’s aftercare.How to pick the right surf shop for you

• Return and exchange policies: Surf gear can be a big investment so a good surf shop should have a clear and fair return or exchange policy especially for bigger purchases like surfboards or wetsuits. If you’ve bought something that doesn’t fit or isn’t performing as expected knowing you can return or exchange it is a safety net.
• Repairs and warranties: If you’re buying a surfboard, wetsuit or accessories check if the shop offers repair services. Many good shops work with local board shapers or wetsuit repair specialists who can fix dings, tears or other damages. Also ask about product warranties so your investment is protected.

7. Price and budget

You don’t want to skimp on quality when buying surf gear but you also have to consider your budget. Surfboards, wetsuits and accessories can add up quickly and a good surf shop should cater to different budgets without compromising on quality.

• Seasonal sales and discounts: Some shops run seasonal sales which can be a great opportunity to buy gear at a discounted rate. If you’re on a budget ask about these sales or if they offer student or local discounts.
• Used gear section: Many surf shops have a second-hand section where you can find used surfboards, wetsuits and other gear at a fraction of the price. This is a good option if you’re just starting out and don’t want to spend too much on your first board. Just make sure the used gear is in good condition.
• Custom orders: Some shops specialise in custom surfboards or wetsuits which may be more expensive but are tailored to your needs. If you’re willing to invest in high quality, custom gear look for a shop that offers custom options.

8. Sustainability and environmental initiatives

As surfers we rely on clean oceans and beaches so many surfers prefer to support shops that have a commitment to sustainability. Look for shops that:

• Use eco-friendly packaging: Shops that minimalise plastic packaging and use recycled materials show they care about reducing waste.
• Stock sustainable brands: More surf brands are going green, using recycled materials in boardshorts, eco-friendly wetsuits and boards made from sustainable materials.
• Beach clean ups: Many surf shops run regular beach clean ups to help keep the coastal areas we surf in clean. Participating in these events is a great way to give back to the environment and support a shop that shares your values.

In Conclusion

Choosing the right surf shop can make all the difference to your surfing whether you’re a complete beginner or a seasoned pro. Look for shops with knowledgeable staff, plenty of high quality gear and a good reputation in the community. Check if they offer rentals or demo programs, cater to your budget and are sustainable. Take the time to find a shop that ticks these boxes and you’ll be surfing with the best gear and support at your feet.