There are some really good SEO agencies. Some really bad. And everything else. Selecting the right SEO agency can at best result in really positive results in your organic search results (and since SEO experts are getting more and more skilled in other areas of digital marketing, there can be positive results. in your digital marketing efforts in general). And it can, in a worst-case scenario, result in your website receiving search engine penalties (including even a search engine ban). The potential for the negatives of selecting a bad SEO agency could potentially outweigh the positives. Therefore, selecting the right SEO agency is really important.
First of all, do you need to use an SEO agency?
Although modifying your website from below (i.e. meta tags, site navigation, URL structures, etc.) is still important, it is not as important as before. The real hard work, now, to perform well in organic search results depends on good content marketing (creating content that is relevant to your audience, be it useful or interesting or both, that you know the topic well, be it an “expert” on your topic, include original content, communicate your content in an engaging way, engage with your audience, offer a variety of different content, etc.).
SEO is now much more than just a website tuning and keyword strategy to attract relevant links. Content marketing is key to good SEO (and it is not the SEO expert who should play the main role in this; you, the expert on your subject, should play the key role in this, but an SEO expert can, and should, really – advise). SEO now also largely covers social media, mobile marketing, email marketing, and indeed more aspects of digital marketing.
If there is a real difference now between SEO experts and digital experts in general, it is, perhaps, that SEO experts specialize more in the technological benefits of the digital environment (but they don’t necessarily have a prerogative on this at all). with social media and public relations experts focused on communicating with the public, and creative experts focused more on creating interactive and engaging content in general. But these are generalizations (although useful). The best digital marketers (whether they call themselves SEO experts or not) are those who have a solid overview of digital marketing in general.
When selecting an SEO agency, need to find out the following:
– Meet the SEO representative in person.
– Could you work with this person?
– Ask them what they understand by
– Ask them what they understand by white hat and black hat SEO.
– Do they take an interest in your business (your products / services, your audience, the market place in general, the competition, and so on)?
– What sort of SEO tactics do they use?
– Try and find out about their clients (if you can, get some client feedback).
– Look at their case studies if they have any.
– What is their knowledge of digital marketing in general?
– Do they provide regular progress reports?
Most online business owners will eventually look to an experienced SEO agency to create more competitive search engine optimization strategies. This is because successful SEO campaigns are often more dynamic than emerging online business entrepreneurs originally assumed, who are stepping up to achieve an even stronger presence within their own marketing niche. They have reached the inescapable turning point where every true competitor faces, grows or falls behind.
Compelling design and content are at the core of successful websites, but creating these elements is a bittersweet endeavor if no one visits the site to experience what it has to offer. Lately, the rules for driving traffic to websites have received an algorithm cleanup from major search providers like Google. Their goal is to keep scammers and other unscrupulous speculators out of their rapidly saturating databases, while providing their readers with more “honest” and useful search results. Of course, this also means that Google can exert more control over its ad revenue by filtering out unprincipled profiteers, but what do we care, we can still link back.
Originally, techniques for driving Internet traffic to a website were more dubious in nature. These included: misusing meta tags by inserting unrelated words that confused search engines to create backdoor links to unrelated promotional websites; keyword redundancy within page content to create excessive topic count, resulting in better search page placement; False claims in articles that were actually ecommerce links to hard-sell landing pages; the list goes on.
Choosing the Right SEO Agency by Understanding What They Know and Do
Here are some new guidelines used by the major search engines. Keep in mind that reviewing the work of competing SEO agency and writers can give you a clue as to who is in the know and who will keep you out of trouble.
Today’s more sophisticated search engines can distinguish between professional writers and those with less training in grammar and compositional structure and who write “thin”, that is, they fill a page with nonsense and nonsensical clichés to stretch the word count.
The old standard of: the longer the article is, the more likely it is that the spider will find the page and its links. Today, it’s the opposite: the more concise and concrete the article is, the higher its score for search page placement, which encourages desirable backlinks. The more articles follow the same topic on a website, the more relative content the search engine has to chew up, reinforcing the chances of a good ranking. The Google search engine also follows statistical parameters: the number of stopwords, the number of superlatives, etc. The search asks 200 questions to which its algorithm responds by scoring the article and publishing it by ranking.
Today’s search engines
Are very sensitive to common terms that are used to expand the meaning of a thought within a sentence. The assumption is that the use of these terms states that the writer is striving to create clarity and relevance in the article, and these terms carry more weight (“weight”). On the contrary free website and domain , if you forgive the pun, the terms used in “sell text” lower the relevance ranking. This is the reason why data website search results that claim that they have already found your information reveal the fee only after you have linked the search page.
Such websites are mainly started in the PPC (pay per click) column on the search results page. Google publishes only a small part of the keywords evaluated by its algorithm and none of the common terms. Keywords and terms are updated at least once a year and sometimes more. This allows Google to maintain control over your search criteria and maintain an edge over your competition.
The Google search engine also rates the paragraph structure of an article based on the order in which it presents, analyzes, and summarizes the information. This is another way to assign value (or weight). Good articles follow information delivery formulas very similar to essays, except that their content is not as dry. By contrast, traditional sales copy opens your premise at or near the first paragraph. This is why for years so many online health and beauty sales pitches have been enjoyed.