SEO 101: All You Need to Know

If you’re a starting entrepreneur in a sea of established competitors, then knowing where to invest your resources is not only vital but a must. As Dallas has some of the top big data analytics companies in the country, the challenge is on. Like the Dallas Reunion Tower that can show you a multi-angle view of its urban landscape, here is a 360-degree view of the basics of SEO.

Investing in search engine optimization tools and employing keywords such as “seo hacks,” “dallas seo,” or “seo strategies,” could bridge the gap between competition.

What is SEO?

Search engine optimization (SEO) is the process of improving a website’s search engine rating. Various SEO tools can help websites get discovered in search engines. In addition, specific and relevant keywords and phrases are utilized in getting more leads and improved conversions.

One of the goals in utilizing these tools is to allow Google to pick up on the site tracking improvements and SEO optimization that you’re doing. That way, one’s search ranking could increase, and users will get to click on the link more.

What are the leading SEO components?

Two main components refine search engine rankings:

• On-site optimization

On-site optimization focuses on improving website elements, meta details, and keyword content.

• Off-site optimization

Off-site optimization uses external links to create traffic for the website.

How do you get your site on Google?

First, you have to ensure that your home page URL can be searched on Google. If not, you have to fix that first before proceeding. Sometimes the problem could be with its web content design, website policy blocks, or faulty external links. 

Since Google is a fully automated search engine that uses web crawlers, you have to keep the following considerations in mind:

• Am I serving my consumers high-quality content?
• Is my contact information searchable?
• Is my website secure enough?
• Will users be able to access my content on any device?

For new websites, you don’t have to worry as much. Sometimes, it takes Google some time to navigate through a unique home URL. After a few days, just repeat the process and see if your website comes up in a search.

What are the common mistakes in creating web content?

As a starting entrepreneur, there may be SEO rules and hacks that you need to be familiar with. The following are tips on what to avoid when writing web content:

• Avoid using vague or default text titles – to be searchable by Google, make your content unique and relevant to your business.
• Avoid stuffing unnecessary keywords – whether in your text title or blog content, excessive keywords won’t serve you right. Plus, it will make it harder for Google to recognize your page. “SEO hacks,” “dallas seo,” and “seo strategies,” can be enough. 
• Avoid copy and pasting content in your meta description – a meta description is a line or two that summarizes your page content. Copying and pasting content will render your search generic and decrease your search rank.
• Avoid excessive use of hashtags – hashtags help widen your reach on social media, but too much of it could haywire your traffic. Just put on the best and most relevant ones for a more dynamic result.
• Use links wisely – create good link texts and, if you can, shorten your links to make it easier for users to grab and refer them for networking. 

Double-check everything and update your website often to improve your click-through rates and Google search ranking. Remember, the appropriate use of SEO is KEY!