What are the benefits of website translation?

One of the core characteristics of business growth is its expansion to different markets.

To expand successful business needs to localize their websites. Through localization, your products are easier to find in local organic search, and not just this, it will impact your revenue and it will enhance your user experience. Localization includes all the cultural characteristics of your targeted market, along with translation.

 There are many website translation benefits here we will name a few of them.

1.  Efficient multilingual SEO

Each country has its own market characteristics. By translating your website you should do that by having a keyword strategy in mind.

Keyword strategy will make your website optimized for the search engines and will help people find you through organic search.

The translation is not enough, you would need to have a more holistic approach in order to rank in local search. You need to take into account cultural differences and preferences. Keyword translation must not be literal but adjusted to the specific market.

These additional adjustments are called localization. To localize your website a translation management tool like Localizely will be of great help in optimizing your time and effort into doing so. Localizely will help keep consistency throughout your whole website and in managing the whole translation process.

2.  Increased conversion rates

Easier to find in organic search automatically leads to higher exposure.

Higher exposure will get you in front of more customers.

If your website is only in English you are not using all the benefits of a local market.

Not every business needs to be translated into many languages. But almost every online business has its presence in several countries. Analyze your current statistics, decide on the growth path you want to take, combine the two and identify your target language.

If you are doing business in Canada, having your website translated and localized in English and French is a natural choice.

If you are more oriented to Asian countries, then the Chinese language might be a good fit for you.

Identifying the target market is research by itself, it needs to be conducted internally.

3.  Competitive advantage

With some of your competitors, you can have almost similar features and niches, in this case, having your product in the native language of your customer will lead to a competitive advantage.

Your competitor will not be found through organic search, while your translated website and optimized will pop up in the organic search of a potential customer.

4.  Brand recognition

Having your product in the native language of your customer is suitable for brand recognition.

People will have an opportunity to find you in local searches and get to know your product. This will produce brand awareness, so people who do not have an intention to buy your product now will know that something like this exists.

It is easier to understand, personalize and make a connection with potential customers if you speak their language.

5.  Improved user experience

English is not a preferred language for the vast majority of people.

And many who understand English are not comfortable actually buying something in English because they do not understand all that it is written.

It is up to you to be one huge step closer to your potential customer by providing them with content in their native language.

Content marketing on your website is the easiest way to promote your product and not to mention the least expensive one. It will bring you leads, if effectively optimized and you can constantly update it, so the same content can become your evergreen source of traffic – in several languages.

6.  Customer Centrism

Personalization a business can provide is an important factor in providing customers and sales. A multilingual website is the essence of a customer-centric approach.

If you can provide quality content in the native language of your potential customers they’ll naturally feel acknowledged and appreciative, especially if this isn’t the norm amongst your competitors. This sense will translate into increased commercial success.

Wrapping up

Digitalization is here to stay, and it is harder and harder to imagine a business without a website.

Businesses went further and worldwide known brands have websites in more than 45 languages.

The average number of languages offered by worldwide brands reached 30 in 2015 and grow to more than 45 in the first three months of 2022, by The 2022 Web Globalization Report Card.

Use best practices in your website translation and have a strategic approach to your expansion so you can see maximum results.

Your website translation can increase your visibility, traffic, user experience, and your conversion rates. Not to mention that without website translation some of your potentially most valuable customers would not be able to find you while searching for the solution to their problems that your product resolves.

Reach your global audience in their native language.