Don’t Let Your Through-Partner Marketing Program Stall: 8 Ways a Marketing Services Partner Can Help

Through-channel marketing (TCM) offers a powerful way to reach new customers through your partner network. However, programs sometimes underperform due to partner disengagement or lack of ongoing content creation. Here’s how a marketing service provider specializing in TCM can boost your success:

1. Streamlined Partner Onboarding: A provider can help train your team and partners, provide onboarding materials, and lead webinars to ensure a smooth and positive program launch.
2. Increased Partner Participation: Marketing partners keep partners engaged by providing technical support, answering questions, and even helping them set up online channels.
3. Effective Content Creation: Experts guide content development, ensuring landing pages are optimized and content resonates with customers. Creative services can also be offered to accelerate content production.
4. Efficient Content Management: Providers manage content calendars, asset libraries, and editorial services, ensuring content is consistently created, updated, and readily available to partners.
5. Content Diversity: Marketing partners offer brand-agnostic content to complement your messaging and provide broader industry insights for resellers.
6. Multi-Party Collaboration: Providers bridge the gap between multiple manufacturers or partner types, facilitating integrated content, messaging, and go-to-market strategies.
7. Enhanced Business Intelligence: Marketing service providers go beyond basic analytics, offering custom reporting and insights for both you and your partners. Data on customer engagement helps demonstrate value and build partner loyalty.
8. Digital Marketing Expertise: Providers offer digital marketing education for your team and partners, and can also assist with SEO, SEM, content management, design, and E-commerce.

AscendX Digital Is Your Best Marketing Partner

AscendX Digital delivers Through-Partner Marketing as a Managed Service. We are experts at optimizing through-partner marketing automation.  When you work with us, you don’t need to invest in technology, training, or new staff, and you don’t ever have to worry about disruption from the inevitable churn on your team. AscendX Digital can have your TPM solution operational in as little as 60 days – several months faster than if you did it on your own, and with better outcomes. Achieve better partner engagement and realize significant ROI.

AscendX Digital is recognized by Canalys as a top channel agency for the partner ecosystem. Contact us at ascendxdigital.com and learn more about Through-Partner Marketing Managed Services and get a free ROI assessment for your business.