Search engine optimization, or SEO is very important for every website because it helps it to rank higher than the competition and consequently receive more traffic. Fortunately, even if your website is not SEO perfect, there are certain steps which you can take to improve it.

Here are 5 tips that should help you improve your SEO on Google.

1. Publish relevant and high quality content

A website that has enough high quality and authoritative content will attract the attention of Google, and this can be rewarded with higher search engine rankings. Quality content which has been created specifically for the users has the ability to increase traffic to your website, and this can help to boost the authority, as well as the relevance of your website. It’s important to ensure that any type of content which you write has your targeted keywords that have been intelligently searched. Fortunately, there are several free online tools that you can use for your keyword search anytime.

2. Incorporate metadata

There are different types of Metadata that you should use in your content. Start with the title Meta data, which will help to ensure that your page title is shown on top of the browser, while the headline is clearly shown in the search engine results. Also, you should have keyword Meta data and description Meta data in all your content. But if you are running a professional firm such as a law practice and you feel that this is a hard task for you, you can hire a law firm SEO expert to help you with these vital search engine marketing tasks which can help to boost your rankings.

3. Update your website content regularly

After writing and posting content to your website, it’s imperative to ensure that it’s updated. Content which is updated all the time is a sign that they will continue being relevant, and the search engines will never fail to recognize this. Make sure that you keep your content fresh by writing new content and posting online at regular time intervals.

4. Ensure that your website is link worthy

A site that is link worthy contains high quality and well-structured content. Start by writing content that is rich, unbiased and authoritative. This type of content provides your visitors with valuable information about what they need. More people will be visiting your website because they know. Make sure that your content has relevant cross links and this will make it attractive for other websites that are interested in getting other high quality links from authoritative sites.

5. Use alt tags

The best way for you to describe video and image media files that form part of your content is to use the alt tags. In full, this is the alternative text description, and makes it possible for Google and other search engines to find pages and this is especially beneficial for users who use screen readers or text only browsers.

Conclusion

Improving your website’s ranking on Google should never be a hard job. Remember that you don’t have to be a perfect SEP practitioner to see results, but you have to get started. The above tips should help you to improve your SEO on Google, no matter your industry.