Home » Instagram Reelspereztechcrunch: New Era in Video Creation

Instagram Reelspereztechcrunch: New Era in Video Creation

by Marketgit Team

Instagram launched the Instagram Reels feature for the first time as a competitor of the famous video-sharing app TikTok in August 2020. Instagram Reelspereztechcrunch have been the most popular and gained immense popularity in the world. It has changed the way of social media marketing is a game-changer.

In this article, we’ll describe their positive impact on social media marketing.

What are Instagram Reels?

 Instagram Reels is a video-sharing feature on the Instagram app that allows users to create short-form videos and share with their followers. These videos can be up to 60 seconds long. These short videos can include a variety of effects, sounds, and music. Reels can be shared on a user’s feed or on the Reels tab on the Instagram app.

So your followers can watch the short videos and they also can share your shorts on their profile or share these clips by link. But Instagram doesn’t have any option yet to save the clips to your phone gallery.

So there are many third-party apps like Instagram video downloader that allows users to save short clips to their phone gallery.

How to create an Instagram Reel?

 Creating an Instagram Reel is not a difficult task, it is a simple process. Here are the steps you need to follow to create a Reel:

  • Open the Instagram app on the smartphone and swipe right to access the camera.
  • Select the Reels option at the bottom of the screen.
  • You’ll see a variety of tools, effects, and music options at the bottom of the screen. You can choose from them to create your Reel.
  • Once you’re ready to start filming, tap the record button. You can record your Reel in one go or in multiple segments.
  • After recording your Reel, you can edit it by adding text, stickers, and other effects.
  • Once you’re satisfied with your Reel, you can share it on your feed or the Reels tab.

Why Instagram Reels is important for social media marketing?

 Instagram Reels has become a most significant tool for social media marketing, and here is why it has been a game-changer in the world:

  1. Reach a wider audience: Millions of people use Instagram, the reels you create, have a massive reach, and your Reel can possibly be viewed by millions of users. This amazing feature helps you to increase your brand awareness among a wider audience.
  2. Increased engagement: Mostly, these can help you to increase the engagement rate of your product or brand. Users are more likely to engage with short-form videos than with traditional posts. As these short clips cover most of the topic that’s why you can use this feature to create engaging content and increase your engagement rate.
  3. Increase your brand’s personality: This amazing feature allows you to showcase your brand’s personality and create a bridge between you and your followers. You can use Reels to showcase behind-the-scenes footage, product demos, and other content that increase your brand’s personality.
  4. Keep up with the competition:  Millions of users create shorts daily for their businesses and attract their customers. So keep an eye on your competitors and use this amazing feature for better social media marketing.
  5. Increase conversions: Instagram Reels can help you increase your conversions. If you are not using this feature then start right now where you can use Reels to launch your products, share tutorials, and create other content that encourages users to make a purchase.

Successful Instagram Reels examples

 To get a better understanding of how to create successful Instagram Reels, let’s take a look at some of the best examples:

  1. Sephora: Sephora that is French multinational retailer company having 340 brands across the world uses Instagram Reels to showcase its products and tutorials. They use videos to grow online presence that showcase their products in action and give users a step-by-step guide on how to use them.
  2. Perez Hilton: Perez Hilton, an American blogger and media person, uses this feature to share celebrity gossip and create engaging content for his followers. He uses Reels to illustrate his personality and keep his followers entertained in every short.
  3. TechCrunch: TechCrunch, a technology news-based website, uses Instagram Reelspereztechcrunch to share breaking news and create engaging content. They create short-form clips to cover complex topics in a simple way that is easily understandable.

Alternatives of Instagram Reel

As this feature is getting popularity day by day so it has many alternatives that allow creation of shorts. Let us explore these apps one by one:

  1. TikTok: TikTok is one of the most popular video-sharing apps that allow users to create short videos where the user can include a lot of filters, sound effects, and video effects. You can save the short videos to your phone gallery anytime without using any extra app.
  2. Triller: Another popular social networking app that allows users to create short-form videos with music. It has a variety of editing tools, including filters, effects, and text overlays, making it an excellent alternative to Instagram Reels.
  3. Dubsmash: It is a short video social media service that is specially developed for iOS and Android users to make short-form videos by adding music or sounds. It includes a massive library of music and sound bites that users can use to create engaging content.
  4. Likee: This short-video creation app that allows users to create short-form videos with music, filters, and effects. You can also make money with this app by following its rules.


In conclusion, social has started a new era in video creation and social media marketing. It’s a feature that allows the big entrepreneur as well as small business owners to increase their online presence. Also, newly launched businesses can increase brand awareness and connect with their audience. So, get creative, start creating, and let your brand shine on Instagram Reels.

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