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Maximizing Customer Communication with a Floating WhatsApp Button

by Victor

The Meta messenger is genuinely vital in today’s world, which is why we’re bringing you another idea on how you can leverage it to streamline your communication with the public.

In an increasingly digital world, direct and immediate interaction with customers has never been more important. Today’s consumers expect companies to respond quickly to their questions and efficiently resolve their issues.

In this scenario, adding a floating WhatsApp button to your website can be a powerful solution to enhance the user experience and increase your conversions. And don’t worry if you don’t have a website, because in the end, we’ll show you how to have your own floating WhatsApp button on Linklist.

What is a floating WhatsApp button? A floating WhatsApp button is an interactive feature added to a website, which remains visible and accessible on all pages and sections. When a user clicks on it, a screen opens to initiate a conversation, and then they are automatically directed to a WhatsApp chat with your company.

The idea is to facilitate direct contact between the customer and the company, simplifying the communication process.

Why use a floating WhatsApp button? Having a floating WhatsApp button on your website can bring several benefits, especially regarding user experience and the effectiveness of your customer service strategy. Below are some of the key advantages.

  1. Immediate Accessibility This button allows visitors to your site to get in touch with you or your customer support team immediately, without having to search for contact information elsewhere on the site.
  2. Improved Communication WhatsApp is an instant messaging platform, which makes real-time communication between you and your customers easier. This can speed up problem resolution or addressing questions since the use of this app is nearly universal among smartphone users.
  3. Increased Customer Engagement By facilitating contact between the customer and the company, it’s more likely that customers will engage, ask questions, seek support, or even make a purchase.

The company can take the opportunity to showcase its product with more details (photos and videos), which would be completely impractical in a phone call.

  1. Personalized Service Through WhatsApp, you can offer more personalized and dedicated customer service, something that many customers value and prioritize.
  2. User Convenience The floating WhatsApp button eliminates the need for the customer to copy the number, save it in their contacts, and open the WhatsApp app to start a conversation. With just one or two clicks, the conversation is ready to begin.
  3. Increased Conversions As a result of all the above advantages, you are likely to see an increase in conversions on your website, whether in terms of sales, sign-ups, material downloads, or other relevant conversions for your business.

Remember that the effective use of the floating WhatsApp button depends on the availability of someone to respond to messages in a timely and effective manner. Ignoring messages or taking too long to respond can have a counterproductive effect.

How to implement a floating WhatsApp button on your website? There are various ways to add a floating WhatsApp button to your website, depending on the platform you’re using. In most cases, you can use a plugin or add a small piece of code to your website’s HTML.

Basically, the steps are as follows:

  1. Acquire the phone number that will be used for WhatsApp. This will be the phone number associated with your WhatsApp business account.
  2. Choose a suitable plugin for your website platform or obtain custom code.
  3. Configure the plugin or add the code to your website. Ensure that the WhatsApp phone number is correct.
  4. Customize the automatic message that visitors will receive when clicking the button or leave it blank, if preferred.
  5. Test the button to ensure it is functioning correctly.

How to use a floating WhatsApp button without having your own website? By creating your Linklist page, you can easily and practically add a floating WhatsApp button. The best part is that you can add up to four WhatsApp contacts. When more than one person is available for customer support or sales, it significantly streamlines your business routine and the customer’s experience. 🙂

To learn how to create and configure this WhatsApp button on your Linklist page, read the step-by-step guide in this article!

It’s essential to adopt strategies that facilitate interaction with customers on any communication channel your brand decides to use. Incorporating a floating WhatsApp button on your website — or on your Linklist — is one of those strategies. It can significantly improve the user experience, boost your conversion rates, and enhance your customer communication.

So, don’t miss the opportunity to enrich your online presence with this interactive and functional tool. By doing so, you’ll be taking a step forward in enhancing your customer communication and, consequently, your business growth.

Oh, did you know that you can try Linklist for free? Explore the features, sign up, and discover various ways to promote everything about your business in one place.

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