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Your Online Presence: How to Build a Strong Travel Website for Your Business

by Victor

Whether you’re building a website for your travel agency from scratch or simply looking to revamp some pages, we have a few ideas. A travel agency can benefit from a website and use it to increase their conversions and bookings if they know how to market it and what features to add.

Many travel agency websites are outdated, clunky, and not user-friendly, which results in visitors leaving the site as soon as they enter. To build a travel website that is optimized, navigation-friendly, and eye-catching, you need the experts to chime in.

This article will discuss some of the must-have features required in a travel agency website.

How To Build A Travel Website – Must-Have Features


Almost 50% of internet traffic comes from mobile devices now. If your website is not optimized for mobile, you risk losing scores of sales and bookings. To ensure this doesn’t happen, build a travel website with a mobile-responsive design.

This feature will ensure your website is adapted to any screen size, thus increasing your visibility. A  mobile-optimized website offers a better user experience, faster loading speeds, and better search engine rankings.

Captivating Photos

What’s the one that really captivates someone’s imagination? Stunning pictures, of course. By displaying large photos of exotic and dreamy locations on your website, you’ll be able to hold your visitors’ attention and entice them into clicking the “book now” button.

Be careful not to overdo the pictures, though. Strategically place them throughout the website with minimal text.

Easy Booking Process

Since your customers have to do most of their booking work on the website, such as choosing a destination and travel package, booking hotels, making payments, etc., they need an easy-to-use booking system.

Keep your site minimal and clutter-free and don’t ask for unnecessary details. Simplify the booking system by minimizing steps and keeping the interface user-friendly to increase customer engagement.

Payment Integration

Another crucial feature you need to consider when you build a travel website is the payment options. As customers will be paying for bookings and accommodations online, the more payment options you have, the more convenient it will be for them, resulting in an optimized user experience. Add multiple payment options like PayPal, credit/debit card, bank transfer, etc.

Customer Testimonials

People are always skeptical about working with travel agents because, let’s be honest, the reviews aren’t always great. So, how do you build trust? You place real reviews on your website’s landing page and highlight them.

This will give visitors an insight into your customer support, your services, and how you handle emergencies. To increase credibility, you can also add social proof, like certificates or awards.


Another important part of travel websites is their packages and prices. Ensure that pricing blocks are clear, have bold, readable text, and all the included services are listed. This will reduce the decision-making time and assistance required and improve website design.


Now that you know how to build a travel website, you can design your own accordingly and ensure all the must-have features and functionalities are present. For this, consult a professional tourism website builder to understand what works best for your niche.

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